Topic: What is Email Marketing
Email marketing is an inexpensive way of promoting products through email. It is a top digital media channel and important for customers acquisition and retention.
Why email marketing is important
High ROI (Return of Investment).
Effective channel to acquire / engage customers
How to do a good email marketing
Set a goal
Build a mailing list
Create an email campaign with catchy subject line
Send at right time
1: Goal
The goal should be clear and identify the targeted audience, how you can benefit after campaign send.
2: Build a mailing list
Never every buy an email list from the third unreliable party. Create it own via subscription form on high traffic sites.
3: Create an email campaign with catchy subject line
Subject line should be catchy and short(20-25 characters), and the content of your campaign must be relevant to the subject and precise. An average it should take 15-20 seconds to read, otherwise it will become boring.
4: Send at right time
Keep an eye on the the numbers of open rates. Change the frequency of your emails according to these figures.
Team MailCarry