Topic: Set targeted audience by creating Segments
Targeted audience is a key to true Return of Investment (ROI). Sending an email to a person who doesn’t really qualify the offer you are dispatching, doesn’t go in your favor. High Click-through rate (CTR) means, you are doing great and the goal can only be achieved if your targeted audience is looking for what you are offering them. It is very important to to keep the right thing for the right person on the right time.
Segments allow you to define your target audience based on recipients activities or custom field values. You can add as many segments as you want on a single list or multiple lists. Segments can be export, copy or move to another list, and you can schedule a campaign or drip on that list.