Topic: What is Email Marketing
Email marketing is an inexpensive way of promoting products through email. It is a top digital media channel and important for customers acquisition and retention.
Why email marketing is important
High ROI (Return of Investment).
Effective channel to acquire / engage customers
How to do a good email marketing
Set a goal
Build a mailing list
Create an email campaign with catchy subject line
Send at right time
The goal should be clear and identify the targeted audience, how you can benefit after campaign send.
2: Build a mailing list
Never every buy an email list from the third unreliable party. Create it own via subscription form on high traffic sites.
3: Create an email campaign with catchy subject line
Subject line should be catchy and short(20-25 characters), and the content of your campaign must be relevant to the subject and precise. An average it should take 15-20 seconds to read, otherwise it will become boring.
4: Send at right time
Keep an eye on the the numbers of open rates. Change the frequency of your emails according to these figures.